Zeren Partners with Re-Flow Field Management to Appoint Ben Threlfall as Vice President of Sales
4th March 2026ZEREN is pleased to announce the appointment of Ben Threlfall as Vice President of Sales at Re-flow Field Management.
Ben is a senior commercial leader with a strong track record of scaling B2B technology businesses across enterprise and mid-market segments. He brings deep experience owning significant ARR targets, building and restructuring sales organisations, and driving predictable growth in complex infrastructure-led and SaaS environments.
Most recently, Ben led EMEA Sales for an $85m ARR business, managing a ~50-person commercial team through acquisition and integration.
He joins Re-flow at an important stage in its growth, with a clear mandate to professionalise sales execution, build a scalable enterprise motion, and convert strong inbound demand into a structured outbound growth engine.
We wish Ben every success in the role and look forward to seeing the impact he will make as Re-flow Field Management continues to scale.
If strengthening your commercial leadership team is on your agenda, contact Harry Lewis to discuss how ZEREN supports high-growth technology companies with leadership hiring.
