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Zeren GTM Gender Diversity Report

Over the past 12 months, Zeren leadership searches have uncovered striking patterns in the pool of qualified talent across various go-to-market (GTM) functions.


This Gender Diversity Report, focusing on UK and EU markets, provides numerous key takeaways:


  • Overall, the gender distribution across different sales roles varied, with female representation ranging from 11% to 31%.
  • Median tenure for sales positions ranged from 1.6 to 3.1 years.


Customer Success:

  • Female representation in customer success roles ranged from 36% to 56%.
  • Median tenure for customer success positions ranged from 2.2 to 3.2 years.



    • Female representation in marketing roles ranged from 32% to 93%.
    • Median tenure for marketing positions ranged from 1.3 to 2.7 years.


These observations emphasise the importance of advancing diversity and inclusion in leadership recruitment and the need for focused efforts to ensure a balanced candidate pool. The report also provides statistics on gender representation in specific positions within customer success, marketing, and sales across different sectors, such as B2B SaaS, Fintech, HealthTech, MarTech, and Deep Tech.


Access the report here: Zeren GTM Gender Diversity Report 2023.