Zeren Partners with LoyaltyLion to appoint Mairaid Harte as Global Director of Partnerships

ZEREN is pleased to announce the appointment of Mairaid Harte as Global Director of Partnerships at LoyaltyLion.

LoyaltyLion is a leading data-driven loyalty and engagement platform, powering growth for thousands of ecommerce brands worldwide.

In this role, Mairaid will lead and scale LoyaltyLion’s Global Partnerships function, building strategic alliances that drive meaningful revenue growth and further strengthen LoyaltyLion’s position as the world’s leading loyalty platform. Working closely with sales and marketing, she will focus on unlocking high-impact partnerships and embedding partnerships as a core growth engine for the business.

LoyaltyLion is on a mission to help fast-growing ecommerce merchants build stronger, more meaningful customer relationships through data-driven loyalty and engagement. Under Mairaid’s leadership, the partnerships function will play a critical role in expanding LoyaltyLion’s global footprint and accelerating long-term growth.

We wish Mairaid every success as she joins LoyaltyLion at this exciting stage of their journey.

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