UK Sales Lead

Company Overview
Epassi, headquartered in Finland, is a pioneering employee benefits solution provider with the largest health and fitness network in the UK. Following their acquisition of Incorpore, a leading UK flexi-benefit platform, and with the support of prominent Private Equity funds TA Associates and Warburg Pincus, Epassi is expanding its presence beyond the Nordics. The company is poised to become the premier digital pan-European employee benefits provider.

Incorpore has a global clientele exceeding 2,700 clients and an impressive 97% client renewal rate, and Epassi has already solidified its position as one of the world's foremost mobile payments providers for employee benefits. Now, Epassi seeks a dynamic and commercially minded UK Sales Lead to grow the UK commercial teams and further the success of Epassi/Incorpore in the UK region.

Role Overview

As the UK Sales Lead, you will be a key driver of Epassi's growth journey in the UK market, leveraging the strengths of both Epassi and Incorpore. You will play a pivotal role in transforming the sales function and go-to-market (GTM) strategy. Leading a team of experienced sales executives across their Direct and Partnership teams, your primary responsibilities will include enhancing employee engagement, increasing revenues through upsell and cross-sell opportunities within existing customer relationships, and expanding the overall customer base.

Key Responsibilities

• GTM Strategy: Develop opportunities and GTM strategies to achieve revenue objectives, identify new business opportunities, and collaborate with internal teams for successful product evolution.
• Customer Relationship: Build and nurture strong customer relationships to maximize engagement and growth opportunities, considering Incorpore's comprehensive flexi-benefit platform.
• Incorpore Product Integration: Seamlessly incorporate Incorpore's extensive product offerings, including flexi-benefit solutions, into Epassi's portfolio and sales strategy.
• Team Leadership: Lead and inspire a team of sales executives, fostering a culture of collaboration, transparency, and high-performance.
• Cross-Selling and Upselling: Utilize your expertise to cross-sell and upsell Epassi's and Incorpore's offerings, implement new pricing strategies, and create a unified sales strategy within the organization.
• Alignment: Ensure alignment across teams impacting revenue, focusing on development, execution, and strategic solutions.
• Data-Driven Approach: Implement methodologies, key metrics, and reporting to measure success and drive data-based decisions.

Desired Experience/Qualifications

• Sales Leadership: Minimum of 10 years of Business Development/Sales experience, with at least 5 years in a leadership role within a SaaS environment.
• Diverse Exposure: Experience in both B2B and B2C contexts, with a proven ability to navigate the B2B2C landscape.
• Industry Expertise: Background in Employee Benefits, HR Enterprise SaaS, Edtech, or Workforce optimization solutions, preferably with a track record of scaling businesses from £5 million or more.
• GTM Strategy: Demonstrated capability to design, implement, and evolve GTM strategies and diverse sales and marketing methodologies, including direct/SMB and enterprise as well as partner/channel sales approaches.
• Operational Excellence: Strong operational and commercial acumen, adept at implementing methodologies, key metrics, and reporting for success measurement.
• Collaborative Leader: Proven ability to align efforts across teams impacting revenue, with a solution-oriented approach to development, execution, and strategy.
• UK-Based: Located in the UK and able to commute to offices in Burgess Hill/Haywards Heath.
• Passionate and Entrepreneurial: A passionate, hands-on leader with an entrepreneurial mindset, comfortable operating in a high-growth, fast-paced environment.

Join Epassi at this pivotal moment and play a central role in shaping the future of employee benefits solutions across Europe, including the integration of Incorpore's extensive product offerings.