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VP of Marketing – Global position, multi-national corporation

VP of Marketing – Global position, multi-national corporation 

Zeren is proud to be partnering with one of the global leaders in digital supply chain and logistics. The business spans over 150 markets and has 80,000+ active clients using its platform. The company is going through a stage of innovation and expansion and we have formed a newly created role within their global marketing leadership function. 

Responsibilities include: 

Digital Marketing: 

  • Management of global online ad campaigns and lead generation programmes, in liaison with agencies and contractors. 
  • Lead nurturing, marketing automation and emailing strategy. 
  • Management of the website conversions and coordinating with web development projects.

Communications: 

  • Manage the global companies' communications efforts (branding/rebranding initiatives, PR, corporate communications, copywriting).
  • Work with the team on brand positioning, creating value propositions and USP's.

Processes and tracking: 

  • Ensure proper reporting of all marketing initiatives with ROI-driven KPI's. 
  • Own the definition and execution of the marketing budget, working closely with the CMO. 

Key attributes needed: 

  • Strong leadership skills: this role will lead a global team of 15 with headcount plans to grow.
  • Strong marketing technology abilities: knowledge of Marketo, Adobe Analytics, Google Suite, Tableau, Zoho CRM, understanding of web development frameworks would be a significant plus. 
  • Ability to innovate: bring new ideas, be curious and challenge the status-quo, change processes and tools when it makes sense.
  • Capacity to execute: ability to focus on the hands on requirements with campaigns and activation as well as setting the strategic plans and vision.
  • Be adaptable to a fast paced and changing environment. 
  • Strong analytical skills and enjoy manipulating data.

 

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