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Senior Global Marketing Leader

Global Senior Marketing Leader, Hotjar

Hotjar is looking for a customer-obsessed, results-driven, and hands-on leader that is passionate about building better experiences by truly understanding one’s customers.

If you have a bias for action and are excited by the idea of scaling a brand with an existing global footprint, this is a rare opportunity to join a bold, fast-moving, transparent, values-driven leadership team and company while building a worldwide brand and delivering value to thousands of marketing and product teams around the world.

Hojtar is a 100% distributed team, so this is a remote role that reports directly to the CEO.

In this role you will be responsible for:

  • Leading Hotjar’s marketing strategy and vision as well as inspiring and empowering greatness in a multidisciplinary marketing organization.
  • Scaling the Hotjar demand generation machine via paid advertising utilizing multiple channels and advanced targeting methods.  Relentlessly optimizing against CAC/Payback.
  • Developing a deep set of rich content that will engage, educate and entertain prospects and customers alike.
  • Creating a distinctive and fun brand which will differentiate Hotjar while aligning with our Core Values.
  • Refining and evolving our visual identity, editorial voice and tone.  Training all customer-facing teams to represent the brand and ensure consistency. Fusing the brand into the customer-facing properties and within the product itself.

  • Building momentum by shaping and capitalizing on the Hotjar vision. Targeting and developing key press relationships. Telling the world our story.

  • Building relationships with existing customers so that we can bring to life the transformational stories they've had with our product in order to highlight its value to others.
  • Working closely with the Product team on defining roadmaps, understanding competitive threats, understanding our users, and driving cross-functional growth teams to improve core funnel conversions.
  • Hiring and building out a world-class distributed marketing team. Coaching and developing internal talent.


  • Expert knowledge of leading a multidisciplinary marketing team (preferably in a self-service SaaS environment)
  • Experience working with a high volume (1500+ new customers per month) SMB and SME organizations at relatively lower price points (€50 – €250 ARPA)
  • Experience in high growth SaaS startups, freemium models, e-commerce, global expansion, and multi-product strategies will be considered to be assets.
  • Deep understanding of SaaS metrics such as MRR, ARPA, Churn, and LTV.
  • Analytical, process-oriented, and experimentation (testing) driven mindset.
  • Proven leadership skills and the ability to develop, inspire and lead others.
  • Excellent communicator with superior verbal, written, interpersonal, technical, and presentation skills.
  • Ability to think critically and problem-solve in a fast-paced, entrepreneurial environment.
  • Must submit to a background check confidentially processed by our third party.

 What is on offer

  • Work from home or from virtually wherever you want in the US/EMEA
  • An attractive stock options package.
  • A healthy work-life balance.
  • 40 days of flexible paid vacation/holiday leave
  • Annual Personal Development Budget of €1,000, Annual Holiday Budget of €2,000, Wellbeing Budget of €2,400 per year
  • And even more perks designed for your wellbeing and a healthy work-life balance. (Working Together Budget, 16 weeks paid Parental Leave, Working Space Allowance, Sick Leave and much more)
  • Health and Dental insurance (for US based employees)
  • Matching 401K program (for US based employees)
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