VP, Marketing

This is a unique opportunity to lead marketing at a profitable, founder-led B2B2B software company known for its advanced data visualisation technology. The business serves highly technical users across cybersecurity, financial crime, and defence/law agencies, helping them detect patterns and threats through graph-based visual analytics.

Over the past decade, the company has grown organically to ~£XXM revenue and ~£XM profit without external funding. With a suite of developer-centric tools used globally across government and enterprise sectors, it’s now entering an ambitious scale-up phase: launching new products, expanding into the US, and evolving its go-to-market engine.

The Role

We’re hiring a VP of Marketing to build and scale a modern, full-stack marketing function from the ground up. You’ll take ownership of marketing strategy and execution – from positioning and demand generation to developer engagement and outbound GTM. This is a strategic, high-impact role with the opportunity to shape how a world-class product reaches its next phase of growth.

Your Mandate

• Architect and lead a full-funnel marketing strategy across inbound, outbound, ABM, and partnerships

• Evolve the brand to resonate with technical decision-makers and developer teams

• Scale a lean, high-impact team to support global expansion

• Partner closely with Sales, Product, and Executive leadership to support revenue growth and product launches

Key Responsibilities

• Own demand generation and pipeline growth beyond inbound channels

• Build and optimise a product marketing function across multiple products and personas

• Lead positioning and messaging for new product launches

• Design and implement account-based and outbound marketing programs

• Develop a scalable content engine targeting technical and executive audiences

• Establish marketing KPIs and a performance reporting framework

• Represent marketing at the leadership table, contributing to company-wide strategy

What You’ll Bring

• Experience marketing technical software (APIs, SDKs, developer tools, infrastructure products)

• Proven success engaging technical personas: developers, architects, engineering leaders

• Track record of scaling B2B SaaS marketing in £10M – £50M ARR environments

• Full-stack marketing expertise: product, demand gen, content, ABM, digital

• Ability to operate both strategically and tactically in high-autonomy, fast-paced settings

• Experience in complex go-to-market environments (e.g., B2B2B, platform-based or ecosystem sales)

• Background in cybersecurity, financial services, or government/defense sectors a strong plus

Why This Role?

You’ll take the reins of a well-regarded software company with strong foundations, profitability, product-market fit, and global customers, and help define the next phase of its growth. This is a rare opportunity to lead marketing in a highly technical environment, with influence across product, commercial, and strategic decisions.

You’ll shape a new function, launch new products, grow a team, and make an outsized impact.