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Performance Marketing Manager

Performance Marketing Manager at a Leading Email Signature Platform.

Our client provides world-class email signature solutions that let organizations of any size achieve brand consistency, legal compliance, and customer engagement on any device. Designed for Microsoft 365, Google Workplace, and Microsoft Exchange, our solutions are used by over 50,000 customers in 150+ countries. Some of these customers include renowned companies such as Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. We have over 250 employees worldwide.

As part of their growth, they are wnating an experienced Performance Marketing Manager to join their global marketing team. They are open to remote and are primarily focused on the US/UK/EMEA/AU markets. 

For this role the performance marketer should possess analytical skill and an eye for creative. The right marketer will leverage their experience in paid social to structure our LinkedIn ads account and other paid social efforts. We expect the ideal team member to have a sense of ownership over the spend and creative that goes out to customers. Be ready for close collaboration between with the wider demand gen team and creative teams.

Your role will involve:

  • Paid Media Campaign Management: Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand.
  • Perform audience research to develop new campaign ideas for paid search and paid social.
  • Manage day-to-day performance across several media channels including LinkedIn, Facebook, Instagram.
  • Day-to-day optimization and monitoring of assigned accounts, with a specialized focus on direct response and performance.
  • Data Analysis and Reporting: Analyze performance data and report on results, including campaign results, data stories and spend recommendations.
  • Rapidly iterate on strategy based on findings.

They are looking for an ambitious marketer with an entrepreneurial mind set, willing to make work hard, make bets and be accountable as well as:

  • Native level in English language.
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
  • Track record of 3-5 years experience in a similar role
  • Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes).
  • Demonstrate the ability to track campaign performance across multiple channels.
  • Experience working with a creative team to deliver campaigns that are visually enticing yet do not stray from the business objectives

And it would be a bonus if you had:

  • Previous experience in SaaS and start ups / scaleups.
  • Understanding of IT software/ tech & the marketing buyer.

If interested please reach out to charlotte.dickinson@zerenglobal.com

 

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