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Performance Marketing Manager

Globe icon United Kingdom
Tom Frankham
Tom Frankham
Senior Consultant

Performance Marketing Manager

This is a fantastic opportunity for an experienced Performance Marketing Manager to join a ’Tech for Good’ start- up who are providing easy access, affordable and convenient healthcare in Africa via their digital platform.

The Role:

You will be responsible for acquiring new users across global markets. You’ll be hands-on, utilising multiple paid channels, adopting a test a learn approach and continuously optimising campaigns. 

  • Own and manage Paid Social and Paid Search media campaigns across multiple platforms including Google Ads, Microsoft Bing, Instagram, Facebook and TikTok, continually optimising and analysing to improve performance
  • Translate overall business and marketing objectives into the performance marketing strategy
  • Track and measure all activity, providing accurate reporting of campaigns and actionable insights and data 
  • Gain a strong understanding of the local market, ensuring better targeting as well as analysing competitor activity and keeping up to date with the latest performance marketing trends

The Company:

Currently in stealth- mode, this company are enabling access to healthcare in Africa through their digital platform, addressing chronic, stigmatised conditions that need a doctor’s prescription to treat. The opportunity for positive social impact is huge.

  • Headquartered in London, raised $1.6m seed to date backed by world- class VC’s; General Catalyst and Lightspeed
  • They have advisors from the likes of Reddit, Stripe, Thirty Madison as well an ex- US Surgeon General

Skills & Experiences: 

  • 4+ years hands- on performance marketing experience ideally across both PPC and Paid Social
  • A B2C background with a passion for customer acquisition
  • International experience
  • Ideal experience working within a high growth start-up / scale-up environment
  • Analytical mindset with the ability to navigate and analyse large data- sets to gain actionable insights 
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