Director of Demand Generation

​​​​​​​What we’re looking for:

• A leader who knows what it takes to 10x grow. You’ve led and implemented a powerful growth strategy that’s worked, and you can’t wait to do it again and take another team on a growth journey with you.

• You’re obsessed with data and making decisions quickly. You’re not afraid to experiment, and justifying your decisions to start, stop or maintain activity is part of your day-to-day thinking – whether you’re explaining your rationale to your peers, senior stakeholders or the Board.

• You’ve autonomously led inbound lead generation strategy and execution of digital channels to deliver exponential growth from £1m to £5m new ARR generation:

  • Hands-on experience in SEO and PPC is a must

  • Exposure to the Shopify Appstore would be a bonus

  • Experience in other digital marketing channels that could be experimented with would be welcomed

• You love Conversion Rate Optimisation – from analysing website performance to identifying areas of improvement and teaching the wider marketing team where to upgrade our website so that it works harder to move people through our customer journey, and pass more educated and higher intent leads to the sales team.

• You have experience attracting a tight ICP and driving lead generation for a more considered product – used to attracting and signposting to SMBs. However, as our website also brings in visitors from above and below those brackets, you’ll know how to signpost the correct journeys to a wide range of prospects.  Exposure to PLG and self-service website journeys would be preferable.

• You’ve used the best tools before, so you’re comfortable making educated and informed proposals around Marketing technology that would add power to your lead-generation strategy. You’ll have worked with tools such as Cognism, Clearbit, Chilli Piper in the past and be able to build business cases to unlock investment in those resources in future.

• You have an operational mindset – you’re a scientist and you’re comfortable digging into tools such as Hubspot, Salesforce or similar to fully understand the performance of the leads you’re generating.

• You’re a team player – you’re able to consider content and activity from our wider demand gen strategy and identify opportunities to deploy them to improve the performance of lead gen channels and our website. You’re comfortable working with other functions such as product and content marketing, to find opportunities to optimise lead gen activity and conversion.

​​​​​​​What we offer:

We’re currently operating on a hybrid model, with a mix of home and office-based work from our new HQ on Fleet Street!
In addition to this we offer:

          • 25 days holiday + bank holidays + carry 5 days holiday over into the next holiday year
          • Company days out and events, and team socials
          • Home office budget
          • Cycle scheme
          • Employee Assistance Program
          • Private medical insurance
          • Competitive learning and development budget
          • EMI options scheme
          • The opportunity to join at a major inflection point – ecommerce is booming and, the demand for loyalty software like LoyaltyLion
          • Macbook, magic keyboard, and any other tech or equipment you need to do a great job

How to apply?
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If you'd like to find out more about this fantastic opportunity, please reach out to harry.lewis@zerenglobal.com.