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Director Field Marketing EMEA

Director, EMEA Field Marketing at SiteImprove 

Job Summary

As a leader of the EMEA field marketing team at Siteimprove, you will play a pivotal role in developing and executing marketing strategies and plans that will drive pipeline and revenue generation for the EMEA market. This is a unique opportunity to play a highly visible role in an exciting, industry-leading technology company.

You will be responsible for developing and implementing key marketing programs and plans, delivering programs to drive KPIs that are measurable and introducing best practices that scale. You will focus on elevating Siteimprove within the EMEA market, establishing the company as a thought leader, and fueling the awareness, engagement, and conversion stages of the buyer's journey. You will localize and execute campaigns for the global/corporate marketing team. You must be metrics driven – dedicated to developing, measuring, and evolving marketing programs and initiatives that are designed to hit key targets.

Essential Functions

  • Lead the development and execution of a strategic marketing plan in support of the sales organization’s growth objectives and timelines
  • Create new, and optimize existing, marketing strategies that support both long-term and immediate-term growth objectives
  • Ensure successful execution of the marketing plan, including the development of sales collateral and marketing communications, event strategy and plan, sales enablement and engagement, and other communication initiatives
  • Work with field and corporate marketing teams to develop detailed campaign project plans, which include: goals, messaging, call to actions, distribution strategies, and schedules
  • Analyze campaign effectiveness, modify campaigns based on conclusions, and clearly articulate results to stakeholders
  • Define and adjust key value propositions and messaging for our platform and services.
  • Act as the liaison between sales and marketing, ensure that the sales team has access to the latest resources from marketing, and work closely with sales leadership, training, and Customer Success to make sure the sales team knows how to leverage those resources
  • Communicate with all appropriate, cross-functional team members regarding goals, objectives, overviews, timelines, requirements, messaging, etc.
  • Build and demonstrate an excellent understanding of Siteimprove’s capabilities, how they compare to competitive offerings, and how they are positioned
  • Lead the team with integrity and create an environment where team members feel included, valued, and supported to do work that energizes them
  • Perform other related duties as assigned


  • Bachelor's degree in Business Administration, Communications, Marketing or related field, or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities
  • Minimum 6+ years of experience in a marketing role or equivalent, preferably in B2B / Software-as-a-Service (SaaS) technology company with progressive growth or equivalent
  • Minimum 2+ years of experience managing a team of professionals or equivalent
  • Valid Passport


  • Demonstrated ability to lead and manage the performance of a team while supporting business needs
  • Experience supporting sales teams and driving sales enablement initiative
  • Ability to think strategically, define short- and long-term plans, and execute activities on a day-to-day basis
  • Solid understanding of lead generation, CRM, and account-based marketing
  • Proven track record of achieving and exceeding growth targets
  • Capability to thrive in a matrix organization that is fast-paced, entrepreneurial, and multi-cultural
  • Analytical tendencies with a natural curiosity to measure, test, analyze, and derive actionable insights and achieve desired results
  • Ability to communicate well at all levels of an organization via presentation, written, and spoken channels.
  • Proven success managing time and juggling multiple projects in a high growth environment where priorities change often


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